Technical Skills Used:
Project management
Sales and marketing
Content creation (copywriting, social media posts, photo & video editing)
Photography
Graphic design
Software:
Photoshop
Illustrator
Canva
CapCut
Shopify
Equipment:
Camera (Cannon EOS Rebel T5)
iPhone (11 Pro Max)
Background:
@kevinjamesthornton is a comedian known for his autotuned short form videos about his youth on TikTok (where he has 1.7 million followers) and Instagram (where he has 700k followers).
Key Strategies Implemented:
Designed visually appealing caftans aligned with client specifications and market trends.
Created garment specification sheets for the manufacturer.
Coordinated shipping logistics for efficient product delivery.
Wrote compelling copy for social media and video content.
Conceptualized a live streaming campaign as a strategic marketing initiative to showcase the caftans in an interactive and engaging format, leveraging the trend of live content consumption to drive sales
Created engaging social media posts to drive sales and enhance brand visibility.
Managed product listings, shipping profiles, and product copy on Shopify for optimized online sales and customer experience.
Results:
Caftan sales constituted 37.6% of gross sales for Kevin's online store for 2023.
Conclusion:
Successfully managed the Kevin James Thornton caftan project, achieving significant sales growth and positive client feedback through strategic planning and creative execution.
Selected Social Media Content
Provided Copy for Video
Captured and edited photographs, edited video, and designed story for use on Instagram
Selected Product Images
Conceived shoot concept, captured & edited image
Conceived shoot concept, and edited image
Shopify
Product Header Featuring Product
