Technical Skills Used:
Video filming and editing
Story creation using photos
Copywriting for posts
Hashtag research
Content planning and scheduling
Software:
CapCut (for video editing)
Canva (for designing)
Planoly (for content planning and scheduling)
Equipment:
iPhone (11 Pro Max)
Gimbal
Objective:
Enhance Instagram metrics to attract potential brides and generate leads.
Key Strategies Implemented:
Produced engaging reels featuring two distinct types: One highlighting the intricate floral design process. The other utilizing wedding photos to showcase clients on their special day with the exquisite flower arrangements.
Maintained a consistent posting schedule for active engagement.
Analyzed performance metrics to optimize strategy to create a diversified content calendar catered to the target demographics.
Results:
+22.6% increase in likes
+30.6% increase in comments
+10.4% increase in followers
+34.13% increase in reach
Conclusion:
As a freelance Social Media Manager, I successfully implemented strategies led to significant improvements in Instagram metrics and increased leads for Roséalia Floral Design Studio.
Selected Instagram Posts
wrote copy, curated hashtags, scheduled post
wrote copy, curated hashtags, scheduled post
wrote copy, curated hashtags, scheduled post
Selected Stories
Selected Reels
Video made using photography provided by event photographer
Conceptualized video, shot footage and edited footage
