Technical Skills Used:
Influencer marketing
Paid social media advertising
Video filming and editing
Copywriting (product, social media)
Product design and spec sheets creation
Order, delivery, and inventory systems setup
Email marketing and A/B testing
Graphic design for emails
Textile pattern design
Social media management and calendar planning
Photography concepts and editing
Media contacts handling
Customer service across various channels
Software and Tools Used:
MailChimp (email marketing)
Photoshop, Illustrator, Canva, Procreate (graphic design)
Meta Business Managers, Planoly (social media management)
Shopify (e-commerce platform)
Zoom (communication)
CapCut (video editing)
Equipment Used:
iPhone (11 Pro Max)
Camera (Cannon EOS Rebel T5)
Gimbal
Lighting kit
Objective:
Enhance brand visibility, engagement, and sales through comprehensive marketing strategies including influencer collaborations, social media advertising, email marketing, product design, and customer service optimization.
Key Strategies Implemented:
Collaborated with influencers for product promotion.
Created engaging social media content tailored for target audiences.
Designed product concepts ensuring quality and market relevance.
Implemented efficient order and inventory systems.
Conducted A/B testing for email marketing optimization.
Utilized data-driven analysis for strategic decision-making.
Managed social media platforms and engaged with audiences.
Handled media relations and provided responsive customer service.
Results:
2023 Sales: +5%; Orders: +7%; Conversion rate: +13%.
2024 YTD Sales: +24%; Orders: +38%; Conversion rate: +37%.
Email analytics (2023): Revenue +5.7%, Orders +16%, Click-through rates +10%.
Social media metrics (YoY): Social media ROI: +307%; Engagement rate: +11.3%; Conversion rate: +38%; Click-through rate: +63%; Instagram followers growth: 1,500 to 17,000; TikTok followers growth: +25%.
Conclusion:
The integrated approach of influencer marketing, social media advertising, content creation, product design, and efficient operations has significantly boosted sales, engagement, and marketing ROI. Continuous analysis and adaptation to market trends have been key to surpassing performance indicators and driving business success.
Selected Instagram Posts
styled shoot, captured and edited image, wrote copy, curated hashtags, and scheduled posts
styled shoot, captured and edited image, wrote copy, curated hashtags, and scheduled posts
styled shoot, captured and edited image, wrote copy, curated hashtags, and scheduled posts
Selected Stories
Captured Image, helped style model, edited photo and created story for Social Media
Captured image, edited photo, and created story for Social Media
Captured Image, helped style model, edited photo and created story for Social Media
Captured Image, helped style model, edited photo and created story for Social Media
Selected Videos
Wrote copy for video, and edited video
Conceptualized shoot, shot video, and edited film
Selected Marketing Graphics
Selected Stationary/ Bounce-Back Coupons
Selected Email Campaigns
