Technical Skills Used
Marketing Strategy
Video filming and editing
Copywriting for posts
Hashtag research
Content planning and scheduling
Influencer Marketing
Software:
CapCut (for video editing)
Canva (for designing)
Equipment:
iPhone (11 Pro Max)
Objective
Enhance Instagram metrics to attract potential brides and generate leads.
Key Strategies Implemented
Produced engaging reels featuring two distinct types: One highlighting the intricate floral design process. The other utilizing wedding photos to showcase clients on their special day with the exquisite flower arrangements.
Maintained a consistent posting schedule for active engagement.
Analyzed performance metrics to optimize strategy to create a diversified content calendar catered to the target demographics.
Results:
Content delivered and posted on schedule per the agreement with the marketing company. 

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